A self-described “Girl Gardener”, Christine Fixman (aka Tina) has been in the landscape design and maintenance field for over 35 years. With an old and worn out logo but a vibrant and energetic personality, Tina was ready for a fresh and modern take on her branding. She wanted something that felt original and feminine to stand out from the male-dominated competition and breathe new life into her business. With all that said, Tina didn’t want to go through a long process of reinvention for her company given how far into her career she was. I worked with her to create a new logo in a short timeframe for use on her stationery, company truck, and business cards.