Project Description

Crossroads Branding

I created a unique combined logotype and mark for Crossroads, an Internet of Things application framework. The mark symbolizes the concept of filtering big data and displaying the information via graphical visualizations. The mark integrates the “C” in Crossroads, the look of a pie chart, and a center bulls eye that symbolizes filtering and pinpointing data.

In addition to the logo design, I worked with the software development team on graphics for the Crossroads UI and website.