Project Description

Revana Collective Brand

Revana Collective is a multi-spectrum hemp products company with a line of cannabinoid tinctures and topicals. This is one of my favorite projects and one that I had the opportunity to work on from a blank canvas during the product development process. I led the development of the brand strategy, logo and packaging design, and website. I also had the opportunity to name this company Revana, which is a name derived from the words nirvana and rejuvenation.

The brand features surrealistic collages that combine dreamy landscapes of Oregon and botanical ingredients with lifestyle imagery that conveys the brand’s emotional and functional benefits of inflammation relief, sleep enhancement, and stress relief. The luxurious packaging for the tinctures includes a custom box with a unique 2-piece sliding top and bottom with a die that is cut to create the skyline of a mountain-scape. With gold foil and soft-touch paper, the packaging is as dreamy as the surrealist art I created for the brand.

Brand Strategy