As an Associate Creative Director at AHM Brands, one of my client accounts is Hop Valley, a quintessentially Pacific Northwest brewery with a refreshingly different brand. In this role, I helped reinvent the brand with an updated look and feel in 2018.  Since then, I have provided ongoing creative direction and design services for the brand’s packaging, POS, website, logos, social content, environmental, and apparel.

In 2021, I led the revival of the Henry Weinhard’s brand under the ownership of Hop Valley. As Associate Creative Director at AHM, I worked with my team to retire the dated packaging from the last decade and revive the classic Henry Weinhard branding with a throwback look and feel from the brand’s origins. The new strategy allows the Henry brand to stand on its own, while keeping the tone of Hop Valley in the periphery (welcoming, genuine, upbeat, quirky).